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Tag: publications

How A Billion Dollar Mobile Investment Could Support Search And Display Online … – MediaPost Publications

How A Billion Dollar Mobile Investment Could Support Search And Display Online … MediaPost Publications But overall, investments in mobile search marketing and advertising campaigns will remain small. Lake suggests companies on average will spend about 10% of … and more

Retail Email Highlights of 2009 – MediaPost Publications

Retail Email Highlights of 2009 MediaPost Publications It's been another amazing year in retail email marketing . No one can say our industry is boring. …

Study: Email Spending To Rise In 2010 – MediaPost Publications

Study: Email Spending To Rise In 2010 MediaPost Publications A survey from email marketing firm Silverpop shows 41% are planning on boosting spending and an additional 47% are looking at making no cuts. … Email Marketers Say Recession Continues, and It Hurts PR Newswire (press release) all 12 news articles

Metrics, And When to Ignore Them – MediaPost Publications

Metrics, And When to Ignore Them MediaPost Publications With email marketing , metrics don't just evaluate past performance; they shape future activity. If you've learned, for example, that “3″ in the subject line …

Marketing Shifts: By 2014, Interactive Spend Hits $55 Bil. – MediaPost Publications

Marketing Shifts: By 2014, Interactive Spend Hits $55 Bil. MediaPost Publications The firm predicts by 2014 spend will have increased to 21% with search marketing making up the lion's share, followed by display. …

2009 Year-End Search Trends – MediaPost Publications

PC World 2009 Year-End Search Trends MediaPost Publications We believe thinner retail profit margins will heavily influence overall ad spends in 2010. How do these trends compare with your search marketing investment … Search & Real Time Madness Search Engine Land (blog) GUEST OPINION: Open Web depends on merger Fall River Herald News Yahoo Adds Twitter To Search Results Search Engine Land (blog) all 666 news articles

Summit Regulars Smith and Harmon Wear New Hats – MediaPost Publications

Summit Regulars Smith and Harmon Wear New Hats MediaPost Publications Less than two months ago, their agency specializing in email marketing was acquired by the well-established Responsys in an undisclosed cash-and-equity … and more