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Tag: strata

Email marketing is still an ROI leader – Business Strata – Business News

Email marketing is still an ROI leader Business Strata - Business News Email marketing still boasts the highest return on investment (ROI) when compared to other direct marketing channels, a company has claimed. ... Top 10 email trends in 2010 Netimperative all 2 news articles

Email marketing should predict client behaviour – Business Strata – Business News

Email marketing should predict client behaviour Business Strata - Business News He suggested that a new generation should introduce a more predictive nature to email marketing . Outlining some of the key issues, Mr Baker said: "Who is ...

Direct mail expected to drive web-based offers – Business Strata – Business News

Direct mail expected to drive web-based offers Business Strata - Business News An editorial by Marketing Vox argued that timing in email marketing campaigns is becoming more important as growing businesses compete for the attention of ...

Direct marketing budgets must be managed carefully, expert says – Business Strata – Business News

Direct marketing budgets must be managed carefully, expert says Business Strata - Business News He suggested that any marketing investment should be based on careful timing and client analysis. Email marketing was one area in which Mr Arnold said that ...

Email marketing should optimise other media, expert says – Business Strata – Business News

Email marketing should optimise other media, expert says Business Strata - Business News Email marketing campaigns should be integrated with other online platforms in order to widen their impact, an expert has said. Jordan Ayan of Media Post's ...

Email marketing is based on two-way communication – Business Strata – Business News

Email marketing is based on two-way communication Business Strata - Business News ... they should also incorporate client surveys into their email marketing messages in order to gauge opinion and make adjustments to their campaigns. ...

Email marketing must be well timed – Business Strata – Business News

Email marketing must be well timed Business Strata - Business News Email marketing campaigns will focus on careful targeting and relevance next year, an expert has said. Tink Taylor, managing director of dotMailer, ...