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Tag: strata

Email marketing is still an ROI leader – Business Strata – Business News

Email marketing is still an ROI leader Business Strata – Business News Email marketing still boasts the highest return on investment (ROI) when compared to other direct marketing channels, a company has claimed. … Top 10 email trends in 2010 Netimperative all 2 news articles

Email marketing should predict client behaviour – Business Strata – Business News

Email marketing should predict client behaviour Business Strata – Business News He suggested that a new generation should introduce a more predictive nature to email marketing . Outlining some of the key issues, Mr Baker said: “Who is …

Direct mail expected to drive web-based offers – Business Strata – Business News

Direct mail expected to drive web-based offers Business Strata – Business News An editorial by Marketing Vox argued that timing in email marketing campaigns is becoming more important as growing businesses compete for the attention of …

Direct marketing budgets must be managed carefully, expert says – Business Strata – Business News

Direct marketing budgets must be managed carefully, expert says Business Strata – Business News He suggested that any marketing investment should be based on careful timing and client analysis. Email marketing was one area in which Mr Arnold said that …

Email marketing should optimise other media, expert says – Business Strata – Business News

Email marketing should optimise other media, expert says Business Strata – Business News Email marketing campaigns should be integrated with other online platforms in order to widen their impact, an expert has said. Jordan Ayan of Media Post's …

Email marketing is based on two-way communication – Business Strata – Business News

Email marketing is based on two-way communication Business Strata – Business News … they should also incorporate client surveys into their email marketing messages in order to gauge opinion and make adjustments to their campaigns. …

Email marketing must be well timed – Business Strata – Business News

Email marketing must be well timed Business Strata – Business News Email marketing campaigns will focus on careful targeting and relevance next year, an expert has said. Tink Taylor, managing director of dotMailer, …